Weekly Lutfen birini sein 30 0.35 20 O 5 D. they want to communicate customized information to magazine readers. A. Buying ad space in regional editions of national magazines: Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. E. Selective binding, _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. Which of the following is true of weekly newspapers? James regularly borrows a magazine from Lily, who subscribes to it. E. overrun. B. B. bleed page. A health magazine is an excellent idea because health is a topic, as vast as any other. Generally, only sports and fitness magazines experience the problem of clutter. A. Advertisers prefer using black and white ads because of the greater visual impact on portraits. E. Creative options in newspapers are extensive due to the simple black-and-white layout. E. It does not offer selective binding opportunities. Which of the following advantages of magazines as an advertising medium is illustrated in this scenario? B. retail trading zone. Solved 34. Which of the following is true of consumer - Chegg They are useful for reaching general consumers of services. A. Which of the following is true of magazine advertising? B. The magazine is placed in the waiting lounge along with several other men's health magazine. Newspapers targeted at various religious groups compose a large class of: Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. Study with Quizlet and memorize flashcards containing terms like The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. Which of the following is true of weekly newspapers? the first u.s. magazine, Andres Bradfords American magazine, had a very short life. b. printaculars Its reliance on the hierarchy of effects model. Chapter 12 Evaluation of Print Media Multiple Choice Questions They do not focus on news and recent events. A. local display C. their duplicate circulation with daily newspapers. They offer better reproductive quality than magazines. It tends to extend the prestige associated with the magazine to the product. A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. A. b. a gatefold E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. Low receptivity to advertising by readers The agency has just been hired to develop a promotional campaign for a company that produces exercise videos for women. c. They exceed business markets by size in most countries d. D. reduce overall costs of newspaper advertising. E. Bimonthly. C. primary reader. D. affective B. C. The publication must have 70 percent or more paid circulation. They deal with products or services that are meant for personal use. Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. They do not suffer from clutter as most national newspapers have dedicated advertising sections. C. general business magazines. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. C. Higher reach In this scenario, the company is using: false. National advertisers tend to avoid weekly newspapers because of: A) it elicits cognitive and behavioral motivations simultaneously B) the firm is trying to minimize brand dilution C) consumers are processing advertising in a detailed, analytical mode D) it elicits affective motivation, followed by cognitive motivation E) the advertising message uses negative fear appeals. C. Circulation Although not a category of newspapers per se, _____ are valuable to advertisers that want to use a newspaper yet get four-color reproduction quality in their ads. During these months, the company specifically advertises its winter clothing line. She did not pay for the magazine and left it at the reception where it was initially placed. D. newspaper supplement. C. Low lead time The total audience, or readership, of a magazine can be calculated by: b. They offer a potential for gaining prestige. The more the color used in an ad, the lower the advertising cost. A. gatefolds. B. C. It is not as serious an issue for magazines as for radio or TV. They are generally considered to have better reproductive quality than magazines. B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. E. subtracting the pass-along readership number from the total readership count. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. They are generally purchased for both entertainment value and information. A. bleed page. The ad does not contain any margins and the chocolate swirl extends to the end of the page. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. (Solved) - 31.Which of the following is true of consumer magazines? A The company is using this as a test run to identify which ad offers greater receptivity. False. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. The flat rate system D. geographic reach. E. It is not open to financial institutions such as banks and travel agencies. O c. 4 hamburgers and 3 magazines. E. the pass-along readership offered. E. controlled-circulation. The ad does not contain any margins and the chocolate swirl extends to the end of the page. Reach This ad is an example of a(n): b. Which of the following is a characteristic of magazine ads? With these ads, Mars is trying to achieve: They are generally considered unsuitable for national advertising due to their high cost. : Newspaper ads can be produced and run in various sizes, shapes, and formats. E. pass-along readership. All of the following statements are true, except: A) advertisers are ready to abandon traditional media, such as radio, television, magazines, and newspapers. C. Limited selectivity To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. : Because of declines in circulation as well as advertising pages, many magazines have moved to what type of format? The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. The test can be used as part of the process of measuring effectiveness of each ad. Magazines A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. C. trade publications targeted at distributors and retailers. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. Velocity Inc. makes shoes for athletes. D. their broad geographic focus. E. networking magazines. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? D. overrun. A. digital imaging A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. E. special-audience newspapers. D. They enable the creation of hundreds of copies in a continuous sequence. They should do so by advertising in: magazines that are targeted toward a particular area. _____ are local TV stations to which a single television network supplies programming and services. A. general business True or False? In this scenario, the magazine would offer marketers greater _____ selectivity. Semiannual interest is payable on June 30 and December 31 each year. After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Color ads are considered better suited for attracting and holding attention. It must be published on a controlled-circulation basis. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. Which of the following is a characteristic of magazine-based advertising? It uses column widths 2-1/16 inches wide. A. demographic D. lower selectivity. They are avoided by most national advertisers because they generate high clutter. According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. General-interest B. B. selective binding E. the large number of local ads they typically contain. The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as: A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. Advances in production. A. clutter. c. work with only buyer's brokers The firm uses the effective interest method to amortize the discount. D. It cannot be applied to regional and local newspapers. A. permanence. Split running The ads are set to be launched in alternate copies of a particular issue. A. C. Absence of consumer receptivity to ads 34. A. primary readership. E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. B. C. magazines are low-involvement advertising medium. It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: Which of the following is true of the "50 percent rule"? Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. A. b. E. total page ads, Which of the following is a distinctive advantage offered by magazine ads? Today, magazines are the primary source of entertainment apart from news and information. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ Ltfen birini sein: O only! C. the presence of extensive clutter. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. B. A. \quad\text{of common stock. A. lower permanence. D. circulation. E. a rebate system. The consumer maximizes utility by consuming at point A. II. This scenario is an illustration of a: alter the appearance and feel of a magazine and a reader's relationship to it. A. ancillary reader. D. secondary subscriber. It offers relatively lower competition. Which of the following types of readership is illustrated in this scenario? The red background behind the lock extends to the very edge of the ad page. B. bleed pages Display advertising The company believes that the popularity and reputation of the magazine will enhance the image of its products. Show how the company reported cash flows from financing activities during 2016 (the current year). D. is the most popular method for obtaining greater reach. It offers a fingerprint recognition program to its users. A. flat A. E. distracters. A. they are generally the only health care information providers. D. printacular. B. guaranteed readership. _____ is a category of advertising that is found throughout a newspaper and generally uses illustrations, headlines, white space, and other visual devices in addition to the copy text. The weekly prices of one brand of frozen pizza over a three-year period in Dallas are provided in the data file. C. Business A clothing retailer would use an island ad to: C. insert D. Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve. Lack of permanence In this scenario, Lily is considered to be a(n): B. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: Syndicated shows are often aired during an undesirable time period. Many business magazines are sent free to individuals who, a publisher believes, can influence a company's purchases for products and services advertised in the publication. b. C. multisensory ad. D. It is used to market products but not services. B. The ads are set to be launched in alternate copies of a particular issue. Classified d. Renowned motorcycle manufacturers A. special-interest consumer magazines. E. larger reach.
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